Happy Day,
you look great today!

My name is Max and I'm an Experience Designer, currently leading design efforts at Sona/Labs, a San Francisco based growth & analytics company.

My journey into the world of design began more than twenty years ago. I was fortunate to work on a wide array of projects (in different roles and capacities) spanning from early stage startups to well established brands and corporations.

Apart from being irreversibly obsessed with everything design, I also identify as a coffee addict, hobby photographer, road cyclist, dog dad, watches aficionado and “the glass is refillable” type of guy.